Advertising Writing

This course explores the principles and practices of writing advertising copy in all marketing communications media. Prerequisites: MCO 201, MCO 220 or consent of chair of the department.

Grade Basis: Letter Grade
Credit hours: 3
Lecture hours: 3

Prerequisites:

  • MCO 201 - Introduction to Marketing Communication
  • MCO 220 - Advertising Principles
  • or Consent of Department Chair

Last updated: 10/27/2020