Internal Brand Communication

This course explores the impact of understand and utilizing internal communication options to ensure a successful marketing communication message to an organization’s stakeholders. Prerequisites: BUS 255, MCO 201, MCO 210, and MCO 301.

Grade Basis: Letter Grade
Credit hours: 3
Lecture hours: 3

Prerequisites:

  • BUS 255 - Principles of Marketing
  • MCO 201 - Introduction to Marketing Communication
  • MCO 210 - Writing for Marketing Communications
  • MCO 301 - Introduction to Public Relations

Last updated: 10/27/2020