Internal Brand Communication

• You are here →
• Course Catalog
• Marketing Communication
• MCO 405

  Download Catalog as PDF

This course explores the impact of understand and utilizing internal communication options to ensure a successful marketing communication message to an organization’s stakeholders. Prerequisites: BUS 255, MCO 201, MCO 210, and MCO 301.

Grade Basis: Letter Grade
Credit hours: 3
Lecture hours: 3

Prerequisites:

• BUS 255 - Principles of Marketing
• MCO 201 - Introduction to Marketing Communication
• MCO 210 - Writing for Marketing Communications
• MCO 301 - Introduction to Public Relations