Media Sales and Analysis

This course is an introduction to strategic media planning, the process used to place messages in media in order to reach particular audiences. Prerequisite: BUS 320, MCO 201, MCO 220, and MCO 315.

Grade Basis: Letter Grade
Credit hours: 3
Lecture hours: 3

Prerequisites:

  • MCO 201 - Introduction to Marketing Communication
  • MCO 220 - Advertising Principles
  • MCO 315 - Consumer/Audience Analysis

Last updated: 10/27/2020