Bachelor of Science in Marketing Communications with a Concentration in Writing

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Due to the increase in communication options available to reach consumers, marketers must have the ability to integrate and coordinate marketing tools. The Midway University Bachelor of Science in Marketing Communications will allow students to create value through the coordination and integration of multiple marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at minimal cost. Students complete a core of courses that integrates all aspects of the discipline and then choose one of two concentrations as a Concentration.

Student Learning Outcomes of Program

Develop Strategic Marketing Communication programs.
Analyze and optimize an organization’s marketing communication approach.
Produce effective marketing communication deliverables.
Utilize the technology, terminology, theories and principles of the profession in developing quality work.