Due to the increase in communication options available to reach consumers, marketers must have the ability to integrate and coordinate marketing tools. The Midway University Bachelor of Science in Marketing Communications will allow students to create value through the coordination and integration of multiple marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at minimal cost. Students complete a core of courses that integrates all aspects of the discipline and then choose one of two concentrations as a Concentration.
ART-202 - Photoshop I - 3 hours
BUS-255 - Principles of Marketing - 3 hours
MCO-201 - Introduction to Marketing Communication - 3 hours
MCO-210 - Writing for Marketing Communications - 3 hours
MCO-220 - Advertising Principles - 3 hours
MCO-230 - Graphic Design I - 3 hours
MCO-301 - Introduction to Public Relations - 3 hours
MCO-315 - Consumer/Audience Analysis - 3 hours
MCO-320 - Global Brand Management - 3 hours
MCO-405 - Internal Brand Communication - 3 hours
MCO-435 - Digital and Social Media - 3 hours
MCO-450 - Media Sales and Analysis - 3 hours
ENG-211 - Introduction to Journalism - 3 hours
ENG-312 - Professional Writing - 3 hours
BUS-313 - Business and Organizational Communication - 3 hours
MCO-318 - Advertising Writing - 3 hours
MCO-350 - Political Writing - 3 hours
MCO-410 - Applied Marketing Communications Writing - 3 hours
General Education Hours -
Elective Hours - 23-29
Total Hours to Complete - 120