The Bourbon Experience and Hospitality

This course considers the history of and changing trends in hospitality, how the hospitality industry creates value, how the hospitality experience is defined from guest and management experiences, and the strategic value of success definitions and analytics for hospitality organizations. Special attention is devoted to the Kentucky Bourbon Tourism industry within the greater hospitality industry.

Grade Basis: Letter Grade
Credit hours: 3
Lecture hours: 3
Additional Course Fees

Last updated: 10/27/2020