Master of Business Administration with a Concentration in Tourism and Event Management

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The Tourism and Event Management Concentration of the MBA Program prepares students to work in the Bourbon Tourism industry. This program focuses on consumer education, interpretation and sensory evaluation. Its serves as a non-branded education that supports the entire bourbon industry, not a particular brand.

Student Learning Outcomes of Program

To provide technical and conceptual skills appropriate for Tourism and Event Management.
To comprehend and articulate written and oral communication as appropriate for Bourbon Tourism industry.
To understand the concepts and application of managerial, financial, and technical skills that are needed to be successful within Bourbon Tourism industry.
To prepare students for entry-level management positions with a specific focus on individual, social, and environmental perspectives.

*If the applicant’s degree is not in the area of business, the student must have successfully completed BUSM 501 Foundations of Graduate Business within the first term of enrollment in the MBA program.