Bachelor of Science in Marketing Communications with a Concentration in Graphic Design

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Due to the increase in communication options available to reach consumers, marketers must have the ability to integrate and coordinate marketing tools. The Midway University Bachelor of Science in Marketing Communications will allow students to create value through the coordination and integration of multiple marketing communication tools, avenues, and sources within a company into a seamless program that maximizes the impact on consumers and other end users at minimal cost. Students complete a core of courses that integrates all aspects of the discipline and then choose one of two tracks as a Concentration.

Program Learning Outcomes

Critical Thinking: Students will demonstrate the ability to use critical analysis and reasoning to evaluate and integrate information across all areas of strategic marketing communications for problem-solving in modern organizational environments.
Research and Information Literacy: Students will effectively use technology to compile and evaluate information to address organizations’ questions, perform strategic marketing analyses, understand and apply results, and reach conclusions informed by evidence.
Ethics: Students will apply ethical practices to research, planning, and execution of marketing communication efforts that integrate core advertising, public relations, and media concepts with the responsibility to serve communities and social justice.
Communication Skills: Students will demonstrate effective written, oral, and visual communication skills in the creation of strategic messages for specific target markets across traditional and digital channels.
Global Awareness/Global Teamwork Skills: Students will work effectively with others while considering multiple perspectives from different cultural, ethnic, and social contexts.
Integrated Marketing Skills and Knowledge: Students will demonstrate knowledge of current industry information, theories and models, techniques, and practices in all major areas of marketing communications to produce customer-centric multi-channel marketing strategies.