Bachelor of Science in Sport Management

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The Bachelor of Science in Sport Management at Midway University is committed to providing a positive learning environment where students cultivate their passion for the sport and management professions. The Sport Management curriculum allows students to combine their passion for sport with a well-developed understanding of the business enterprise. A degree in Sport Management allows students to receive the educational foundation and the practical experience necessary to gain access to a career in this competitive industry.

The sport management educational trajectory allows students to explore:

  • Foundations (Management, Governance & Policy, Global Sport, Psychology, Socio-cultural Dimensions)
  • Operational Functions (Marketing, Communications, Finance, Events, Facilities, Management & Leadership)
  • Environment (Legal Aspects, Ethical Aspects, Diversity, Technology)
  • Career Development (Internship, Experiential Leaming)

The potential job market for graduating students may include, but is not limited to, positions in university athletic departments, interscholastic athletics, professional sport organizations,  sport governing bodies, non-profit sports organizations, event and facility management, sales, sport marketing, promotions, sporting goods industry, sport media, and parks, recreation and tourism departments.

Student Learning Outcomes of Program

  • Develop foundational decision-making and management skills for planning, organizing, leading, and evaluating.
  • Integrate people, processes, and resources to strategically plan and achieve organizational goals with a strong commitment to diversity.
  • Describe, explain, and apply functional sport management concepts and relationships in areas such as marketing, communications, finance, events, facilities, management, and leadership across all sectors of society.
  • Understand the sport environment by selecting and utilizing appropriate quantitative and qualitative resources to acquire, analyze and synthesize data for operational purposes.
  • Communicate clearly and concisely, verbally and in writing.


General Education Hours - 34-40

Elective Hours - 38-47

Total Hours to Complete - 120

Last updated: 09/02/2021