Destination Branding and the Bourbon Experience
For the bourbon industry, this course considers place branding from a tourism planning perspective. Consideration is given to how bourbon tourism can be organized among discrete organizations to create unified image, consistency, valuation, and co-branding structures to attract business, leisure travelers and individual/family entities.
Grade Basis: Letter Grade
Credit hours: 3
Lecture hours: 3
Lab hours: 0
Last updated: 02/18/2026