Introduction to Public Relations

This course introduces the strategic communication process that builds mutually beneficial relationships between organizations and the public. Prerequisite: BUS 255 and MCO 201.

Grade Basis: Letter Grade
Credit hours: 3
Lecture hours: 3

Prerequisites:

  • BUS 255 - Principles of Marketing
  • MCO 201 - Introduction to Marketing Communication

Last updated: 06/28/2021