Public Relations
An exploration and basic understanding of the history, theories, process, planning and techniques involved in implementing programs designed to influence public opinion and human behavior. The learning resources will provide a global perspective on the fundamentals and real-world implementation of public relations.
Upon completion, students will be able to:
- Describe the key elements within the practice of public relations and how it is integrated into overall marketing communications.
- Critically analyze the purpose and context of messages as appropriate to specific audiences in a diverse society.
- Demonstrate an understanding of ethical expectations and challenges related to public relations activities.
- Apply effective research and writing skills for the creation of press releases, speeches, and social media posts for diverse audiences.
- Demonstrate an understanding of public relations history, theory, and the role of professionals and institutions in shaping communications.
Grade Basis: Letter Grade
Credit hours: 3
Lecture hours: 3
Lab hours: 0
Prerequisites:
- MCO 201 - Introduction to Strategic Communication
Last updated: 02/18/2026