Marketing Communications

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Majors and Minors

Major Minor In-Seat Online

Courses

Provides a broad introduction to marketing communications. Students learn the elements of a strategic marketing communications plan.

For More Information on MCO 201

In this course, students will develop a toolkit of effective and efficient writing techniques for a comprehensive marketing communication strategy. Prerequisites: ENG 102 and MCO 201.

For More Information on MCO 210

This course provides students with an understanding of the fundamental concepts of modern advertising and marketing communications plans in the current business environment. Prerequisite: MCO 201.

For More Information on MCO 220

This course introduces graphic design principles as the foundation of effective visual communication. Prerequisite: MCO 201.

For More Information on MCO 230

This course introduces the strategic communication process that builds mutually beneficial relationships between organizations and the public. Prerequisite: BUS 255 and MCO 201.

For More Information on MCO 301

This course is an introduction to the world of consumer behavior. Interdisciplinary approach to explaining consumer behavior in the marketplace. Prerequisite: MCO 201 and MCO 220.

For More Information on MCO 315

This course explores the principles and practices of writing advertising copy in all marketing communications media. Prerequisites: MCO 201, MCO 220 or consent of chair of the department.

For More Information on MCO 318

This course provides an understanding of branding from a global perspective.

For More Information on MCO 320

This course prepares students to analyze, create and design effective messages within the digital environment by utilizing engaging storytelling methods within a marketing communications strategy. Prerequisites: MCO 201, MCO 230, and MCO 330.

For More Information on MCO 325

This course expands the skills and knowledge acquired in MCO 230, with a focus on practical assignments and applied problem solving for effective visual communication.

For More Information on MCO 330

This course prepares students to develop an effective message within the fields of politics, government and media. Students will analyze current national and international political situations, as well as trends in public opinion and become prepared for public reaction by developing effective responses via speeches, commentaries and editorials. Prerequisite: MCO 201.

For More Information on MCO 350

This course explores the impact of understand and utilizing internal communication options to ensure a successful marketing communication message to an organization’s stakeholders. Prerequisites: BUS 255, MCO 201, MCO 210, and MCO 301.

For More Information on MCO 405

This course provides an interdisciplinary approach for creating profitable relationships with customers and publics by strategically developing and managing communication. Emphasis on practical application and real-world experience. Prerequisite: MCO 210.

For More Information on MCO 410

This course utilizes animation in the creation of interactive digital media art within a marketing communications strategy. Prerequisites: MCO 201, MCO 230, and MCO 330.

For More Information on MCO 430

This course covers the fundamentals of contemporary online and social media marketing channels. Includes audience building, content development, brand promotion, site traffic management, and customer engagement.

For More Information on MCO 435

This course focuses on relevant professional project-based assignments for local business owners. Students will provide innovative strategic solutions for sustainable results for local business owners. In addition, students will create an electronic portfolio highlighting works within an effective marketing communications plan. Prerequisites: MCO 201, MCO 230, and MCO 330.

For More Information on MCO 440

In this course, students will integrate and apply their learning from the Marketing Communication Program to research, plan, develop, and present a marketing communication campaign for a specific organization. Prerequisite: Senior standing.

For More Information on MCO 490

This course is an introduction to strategic media planning, the process used to place messages in media in order to reach particular audiences. Prerequisite: BUS 320, MCO 201, MCO 220, and MCO 315.

For More Information on MCO 450

This course is designed to provide students with the opportunity to study emerging topics in the field of marketing. This course may be repeated provided the content has not been previously taken by the student.

For More Information on MCO 425

Internship courses allow practical application of classroom knowledge and intentional development of skills applicable to the student's professional growth. This experience focuses on the combination and integration of various concepts by applying them to the analysis and solution of problems viewed in the context of business studies: management, marketing, human resources, finance, etc. The internship experience requires 135 hours of relevant field work at the internship site in addition to scheduled class meetings. Students will be under the supervision of faculty and site supervisors. Students will gain practical hands-on experience, enhance skills learned in the classroom, and acquire contacts with professionals in the field. Students will be expected to complete reflections and demonstrate learning through a final project or presentation. Internship courses are graded pass/fail. Course is restricted to junior or senior status. May be repeated once.

For More Information on MCO 495

Last updated: 06/28/2021