Consumer/Audience Analysis

This course is an introduction to the world of consumer behavior. Interdisciplinary approach to explaining consumer behavior in the marketplace. Prerequisite: MCO 201 and MCO 220.

Grade Basis: Letter Grade
Credit hours: 3
Lecture hours: 3

Prerequisites:

  • MCO 201 - Introduction to Marketing Communication
  • MCO 220 - Advertising Principles

Last updated: 06/28/2021