Sport Marketing

This course is designed to assist students in applying fundamental marketing concepts to the sport industry and developing a conceptual understanding of sport marketing principles, sport marketing applications, product and service analyses, corporate sponsorships, sport marketing plans, and the use of case analysis to critically evaluate and solve sport marketing problems. Students will work individually on class projects as well as work with groups of their peers on out-of-class assignments. A portion of the course will include research and presentation of case studies.

Grade Basis: Letter Grade
Credit hours: 3
Lecture hours: 3

Last updated: 06/28/2021