Tourism & Event Management
Majors and Minors
Major Minor In-Seat Online
There are currently no Majors or Minors.
Courses
The equine industry is big business in Kentucky. This class will focus on Equine tourism and events including the history, culture, heritage and value of horses in the state of Kentucky. The course will include guest speakers, field trips and a class project with the Kentucky Horse Park. Course fee will apply; some class meeting times will need to be extended to accommodate field trips.
This course will consider local, regional, state, national and international forms for measuring tourism. A focus will be on evaluating and interpreting secondary data and conveying the meaning and significance of those analytical measures as it relates to tourism in general and bourbon-based tourism more specifically.
This course considers the history of and changing trends in hospitality, how the hospitality industry creates value, how the hospitality experience is defined from guest and management experiences, and the strategic value of success definitions and analytics for hospitality organizations. Special attention is devoted to the Kentucky Bourbon Tourism industry within the greater hospitality industry.
This course allows for some flexibility within the curriculum to offer topics of particular interest to students but not as a permanent addition to the course offerings. Course may be repeated under different topics.
For the bourbon industry, this course considers place branding from a tourism planning perspective. Consideration is given to how bourbon tourism can be organized among discrete organizations to create unified image, consistency, valuation, and co-branding structures to attract business, leisure travelers and individual/family entities.
This course is designed for students to work independently with a faculty member on a project of particular interest beyond the traditional classroom experience. Students would be required to create a learning contract and work with the faculty member to develop outcomes, deliverables and deadlines. Course may be repeated under different topics.
Professional event management is one to the fastest growing categories of job opportunity within the hospitality sector. This course is designed to prepare students to understand the current science, strategy and philosophy of event management and how value is created for clients, hosts, guests, vendor and everyone else participating in an event or a stream of interrelated events.
Internship courses allow practical application of classroom knowledge and intentional development of skills applicable to the student's professional growth. This experience focuses on the combination and integration of various concepts by applying them to the analysis and solution of problems viewed in the context of tourism and event management studies. The internship experience requires 135 hours of relevant field work at the internship site in addition to scheduled class meetings. Students will be under the supervision of faculty and site supervisors. Students will gain practical hands-on experience, enhance skills learned in the classroom, and acquire contacts with professionals in the field. Students will be expected to complete reflections and demonstrate learning through a final project or presentation. Internship courses are graded Pass/Fail. May be repeated once.
This course will consider local, regional, state, national and international forms for measuring tourism. A focus will be on evaluating and interpreting secondary data and conveying the meaning and significance of those analytical measures as it relates to tourism in general and bourbon-based tourism more specifically.
This course considers the history of and changing trends in hospitality, how the hospitality industry creates value, how the hospitality experience is defined from guest and management experiences, and the strategic value of success definitions and analytics for hospitality organizations. Special attention is devoted to the Kentucky Bourbon Tourism industry within the greater hospitality industry.
This course considers place branding from a tourism planning perspective. Consideration is given to how bourbon tourism can be organized among discrete organizations to create unified image, consistency, valuation, and co-branding structures to attract business, leisure travelers and individual/family entities.
Professional event management is one to the fastest growing categories of job opportunity within the hospitality sector. This course is designed to prepare students to understand the current science, strategy and philosophy of event management and how value is created for clients, hosts, guests, vendor and everyone else participating in an event or a stream of interrelated events.
Students will develop a literature review and proposal of a question to be explored, select and employ appropriate methodologies to research, analyze, develop conclusions and recommendations, and submit a final capstone paper and present the results orally.